As we dive into 2025, women’s swimwear is embracing a blend of retro influences, bold designs, and innovative details.
Here are the top five trends making waves this year:
1. High-Waisted Bikinis: Drawing inspiration from the ’80s and ’90s, high-waisted bikinis are back in vogue. These styles accentuate the waist, offering a flattering fit that combines vintage charm with modern elegance.

2. Cut-Out One-Pieces: The classic one-piece gets a contemporary twist with strategic cut-outs, adding allure while maintaining sophistication. Designs featuring V-wire details and adjustable ties are particularly popular, providing both style and comfort.

3. Floral Prints: Florals are flourishing in swimwear this season, ranging from delicate patterns to bold, 3D embellishments. These designs bring a fresh, vibrant energy to beachwear, appealing to those seeking a touch of nature-inspired beauty.

4. Chocolate Brown Tones: Earthy hues, especially rich chocolate browns, are dominating the color palette. This versatile shade complements various skin tones and exudes understated sophistication, making it a favorite among fashion enthusiasts.

5. String Bikinis: The timeless string bikini remains a staple, celebrated for its minimalistic design and adaptability. Ideal for sunbathing and offering minimal tan lines, this style continues to be a go-to choice for many.

These trends reflect a dynamic fusion of nostalgia and innovation, catering to diverse preferences and ensuring that there’s a stylish option for everyone this season.
Shanie Reichert
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